Author: Olivia Jacobs

July 1, 2017

Not the best title in the world, I’ll grant you, but I’m listening to the Misfits as I type this and the song “Nike A-Go-Go” is on. Sometimes these things just flow out of me and I can’t control them. Anyways, today we’re going to talk a bit about menu engineering (click the link right […]

Continue Reading
July 1, 2017

Perhaps surprisingly, restaurants tended to avoided price increases in 2012. Price increases are often necessary — as time passes, the price of ingredients goes up, minimum wage changes, rent changes, etc. Inflation happens. But restaurants, led by major chains, tried to avoid noticeable price increases in 2012 for one obvious reason: customers right now are […]

Continue Reading
June 30, 2017

So the last couple of days we’ve been talking about situational territoriality, and how things like personal space can affect your diners’ behavior and levels of satisfaction. Today we’re going to pivot a bit and move the discussion into color psychology. Quick aside: I’m partially color blind (red + green). I’m pretty sure that I’ve […]

Continue Reading
June 30, 2017

Fun fact for the day: supermarkets that have their shopping paths running counter-clockwise around the store have a $2 per cart higher average than supermarkets that have clockwise paths. I have no idea why, I just read that a little while ago and thought I’d share. Prepare to impress everyone you meet at the next […]

Continue Reading