No-nonsense Business Tips, pt. 4
And finally, the last three (of ten) straightforward tips to help improve your food service business:
8. Could you cater? One way to get added business can be to offer catering for other local business and groups. Find a printer to make a nice pamphlet (or do it yourself!) and design a catering branch of your restaurant for business luncheons. If your space is large enough you can do this in-house, requiring very little in added difficulty, but even if you’re in a small location you can still offer off-site catering. Not only does this add business immediately, but if you do it well and market subtly while you’re there, some of the people you cater to might be convinced to eat at your restaurant regularly.
9. Market yourself like a pro. I’ve beat the “marketing is important” drum in enough different ways, with enough different tips, that you undoubtedly get the point by now: advertising and PR are important if you want to succeed in this business. Even if you don’t have the budget to buy ad space in your local paper or on billboards or whatever, you can do quite a bit of “free marketing” yourself. Make a bulletin board in your restaurant that you can update with information; get a chalkboard you can decorate with specials to bring in foot traffic; use Facebook, Twitter, and other social media for online marketing. Get your name out there!
10. Be the best manager you can imagine. You can do everything I’ve suggested well and still fail if you don’t hold yourself to the same level of accountability as all of your employees. Some of the most poorly managed restaurants are the ones where the owners and manager think of themselves as above their staff — don’t make that mistake. Everyone is a crucial component to your success, and if you work hard they’ll respect you and work hard to. Be friendly, appropriate, and communicate often and effectively. Don’t take anybody for granted. How you carry yourself and how hard you work reflect on the rest of the business and provides an example that the rest of the staff will follow, knowingly or not.
And there you have it! Ten tips for restaurant success! I hope this has been helpful to somebody out there. I’ll be back with a new topic on Wednesday. Until then, leave a comment below or email us here.