Over 12 billion sandwiches were served in America last year, according to studies done by NPD Group. That number has increased by 1 billion since 2005! In another survey by Technomic last year, a sandwich was bought away from the home at least once in a two month time period by 81% of consumers – 93% reporting having eaten at least one sandwich per week! Those are some impressive stats for The Sandwich. Part of why so many sandwiches are being eaten is because they can be functional on all parts of your menu.
Breakfast sandwiches are great to keep up with those “on-the-go” customers.
Lunch is the obvious sandwich choice. Turn a popular dinner entree into a sandwich option on your lunch menu. Merchandise your sandwiches with a cup of soup or a side salad. According to Technomic’s poll, people are most likely to opt for a sandwich during lunch because they are portable and healthy.
Sliders or mini sandwiches make a great snack or appetizer. They are also great niblets at a bar or pub and are easily shareable.
At dinner consumers are more willing to veer from healthy and go for larger portion sized. Don’t be afraid to offer hearty sandwiches as your dinner option. Try open-faced sandwiches and melts. Don’t forget about the powerful burger.
Flat bread has been the hottest trend in sandwiches, giving you the same portability benefit, exotic feel, but also a break from tired white bread. An article from NRN tells us that flat bread additions to QSR menus has increased 80% between 2008 and 2010.